Whether you’re a solo practitioner or part of a large dental group, seeking new clients is an ongoing effort. To keep your appointment book full, it’s important to use a combination of marketing channels that will reach a broad spectrum of potential patients in the community. From digital marketing to traditional methods like print and TV, the following dentist advertisements will help you get your name out in the local area and attract more patients.

Digital Marketing

Search engine marketing (SEM) and social media ads are an effective way to market your dental practice online. Both platforms offer precise targeting based on demographics and user behavior, ensuring your message is seen by the right audience. Facebook in particular offers an array of ad formats, from text and image to video and stories, that can be used to share your practice’s unique offerings. Before and after images, testimonials, and behind-the-scenes looks at your facility are all compelling ways to build trust with your target audience.

Offline Advertising

Some dentists have found offline advertising strategies, such as newspaper and radio ads, to be effective for their business. In addition to providing a low-cost method of reaching a wide range of potential patients, offline advertising can also be a great way to communicate appointment reminders to existing clients. A simple ad that simply reminds patients of their upcoming visit can be enough to boost turnout rates and reduce the number of no-shows.