Check email reputation score should regularly check their email reputation score. It is a critical factor in determining whether emails end up in the inbox or the spam folder. However, it should not be considered the sole determinant of email deliverability. As this Medium article explains, some of the most effective ways to boost your sender score are by optimizing your email content and following email marketing best practices.

An email sender reputation score is a ranking that evaluates the trustworthiness of your domain or IP address. It is determined by analyzing your past email sending behaviors and how recipients respond to those messages. A high sender score means your emails are likely to land in the inbox, while a low score might result in your emails being sent to the spam folder or even blocked completely.

Check Email Reputation Score: Ensuring Your Sender Trustworthiness

To check your email reputation, you can use a variety of online tools. Many of them use different methodologies and algorithms to determine your sender score, and some rely on different types and sources of data. Some are free and others require a subscription.

Some of the most popular tools to check email reputation include Return Path’s Sender Score, Validity’s Email Reputation Service, and MailTester. These tools help you identify and fix problems that could affect your email delivery. For example, if you’re on the wrong blocklists or your email content contains unsafe attachments or links, this can increase the chances of your emails being flagged as spam by email providers.