How Scenting Your Space Can Increase Sales

Scent Marketing is a unique strategy that plays to customers’ senses in your store and subtly encourages them to spend more. Using scent is an easy way to create a distinct atmosphere that will attract your customers, make them feel at home and build loyalty with your brand. Go here: https://zaluti.com/scent-marketing/

Scent Marketing in Customer Service

Depending on the type of product and store, different scents can be used to enhance the experience. For example, a spa can use calming scents such as lavender or chamomile to relax guests and promote purchases. Retail stores can use lively scents such as citrus or pine to invigorate customers and inspire them to make purchases. And food establishments can use appetizing scents such as vanilla or cinnamon to entice customers to stay longer and purchase more.

A pleasant smell can increase how much time shoppers spend in your store and even their perception of the products, according to a study published by Washington State University. For example, when Nike running shoes were displayed in scented rooms versus unscented rooms, consumers inspected the shoes more thoroughly and valued them at 26% more than they did in the non-scented room.

Whether you are a small, independent shop or part of a large corporation, it is important to keep your customers happy and satisfied to maximize profits. Scenting your space with the right aroma is an affordable and easy way to do this. You can start with a basic diffuser or even room spray, but many retailers choose to invest in industrial scent machines that distribute and control the level of fragrance throughout their space.